Press release

Check out DaTE's press releases. You can contact our press office for more information.

Password: stand out

From vintage inspiration to limited editions, bio-based products and colorful collections, DaTE dictates the coming eyewear trends.

Countdown to the launch of the 11th edition

Saturday 9th and Sunday 10th September at the Leopolda, the 11th edition of DaTE hosts 100+ brands of Italian and international eyewear.

Online the DaTE 2023’s exhibitors list

Also open, registration for visitors and journalists, to the eyewear show taking place in Firenze Saturday 9th and Sunday 10th September.

DaTE awaits you on September 9 and 10, 2023

New inspirations and influences await you at the most eagerly anticipated appointment with contemporary eyewear.

DaTE 10th edition wraps up

DaTE proves itself an essential event for the entire eyewear industry, which in Italy generates more than 4 billion euro in turnover and employs a workforce of 18,000.

DaTE opens tomorrow its 10th edition

Creative experimentation, genderless styles, technological research and sustainability are some of the key words for this year edition.

The art of Fashion making

Excellences from the world of fashion trade fairs discover the treasures of history.

Much more than a synergy: 7 fashion events come together as one

Under the hashtag #finallytogether 3,240 brands will showcase the latest creations of the sector.

-10 days to DaTE 2022

From September 10th to 12th 100 companies will exhibit their collections. Lowest common denominator: creativity.

DaTE 20022: browse through the exhibitors list and enjoy the previews of the special event in Milan

To date, 90 exhibitors have confirmed their participation in the show, representing more than 150 brands.

DaTE confirms three days in Florence and announces the first Milan special event

The event that has showcased the eyewear of the future since 2013, will be held in Florence, at Stazione Leopolda, September 10 to 12, 2022.

The 9th edition of DaTE closes with a 55% increase in buyers and 130 brands on hand

Sharp increase in attendance, compared to the previous edition, denotes widespread participation and confirms industry restart.

The 9th edition of DaTE, the avant-garde eyewear show opens tomorrow

Over 120 exclusive national and international brands, with added value in the form of research and innovation, will meet in a new live showcase, looking ahead to the future.

The avant-garde takes shapes with DaTE 2021

More than 120 exclusive Italian and international brands. Registration is now open for the event at the Leopolda di Firenze that takes a good look into the future.

DaTE returns to Leopolda in Florence September 11-13, 2021

Starring at the event are the most innovative global players, who all share the ability to create, experiment, innovate and amaze.

DaTE proves restart is possible: pre-registered visitors number on track

DaTE will continue to promote trade globally between companies and professionals through the end of the year on the platform developed with ITA.

More than 80 brands on hand aht the 8th edition of DaTE

A digital platform developed with ITA to allow virtual meetings between Italian and international exhibitors and buyers.

Eyewear gets "real" again. The countdown to the 8th edition of DaTE has begun

Registration opens tomorrow for buyers and media.

DaTE 8th edition confirmed

The eyewear of the future showcase returns to Leopolda in Florence from September 19th to 21st.

DaTE 7th edition confirms the expectations of the organisers

Trade professionals and select buyers line up in Florence to see the latest eyewear innovations.

Spotlights trained on new edition of DaTE

Top buyers and trade professionals eagerly anticipated through Monday.

7th edition of DaTE ready to open

The event dedicated to avant-garde eyewear opens September 21 at Florence's exhibition center Leopolda.

At DaTE in Florence more than 120 exhibitors to unveil future trends

Yin, Yang, Tao and Zen are the new exhibit areas for the event that opens on Saturday, September 21st at Leopolda in Florence.

DaTE 6th edition concluded

DaTE confirms itself as the benchmark event for cutting-edge eyewear.

DaTE 2018 is sold out! Exhibitor selection officially closed

Less than a month to the exclusive event. Watchword: excellence.

The 6th edition of DaTE kicks off at the Leopolda in Florence

An increasingly exclusive DaTE in the name of experimentation, innovation and luxury.

DaTE 5th edition concluded

Incredible success for DaTE: +40% more visitors at the first edition florence.

DaTE 2016 closes with great success with +38% of visitors

The event dedicated to cutting-edge eyewear looks forward to 2017 at Leopolda in Florence.

DaTE third edition concluded

Large turnout of buyers at the event dedicated to cutting-edge eyewear.

To contact press office please write to