In The Beginning It Was
the Name

For quite a few years, friends operating in the sector asked us to organize an eyewear event in accordance with their specific project. The opportunity to do this came in 2013 but a right name was necessary, one that would be relevant vis-a-vis our work but was not so explicit as to include the word ‘eyewear’.

Inspiration from the East

That year we did some research on young movements in Asia and Toshiyuki Araoka, an optician friend in Tokyo, told us about a movement that was gaining in popularity in Japan: DA-TE, which means “fashion eyewear, without prescription”. We had the brainwave. Which name could be more suitable? So DaTE was born, an exhibition/fair with a very peculiar soul.

The Italian avant-garde of fashionable eyewear

  •  DaTE is a container that encompasses different worlds, personalities, identities and ways of conceiving an innovative object like glasses. 

  • DaTE is a source of inspiration for exhibitors and visitors who will be able to immerse themselves in an atmosphere full of ideas and totally renewed.

  • DaTE is creativity, sharing, conviviality.