News 2026
from the exhibitors

Formelli 1945 brings the "Sunday Somewhere" brand back to Italy.
The story of DATE is one of creativity and exclusivity; it is at DATE 2026 that Formelli 1945 will preview the "Sunday...
MYKITA: A LIGHT TOUCH
The latest releases for Autumn/Winter 2026 and Spring 2027 from MYKITA HAUS.
BAYRIA EYEWEAR: MADE IN ITALY LOOKS TO INTERNATIONAL MARKETS
Bayria Eyewear comes to DaTE 2026 with a vision in which design, Italian craftsmanship and responsibility coexist...
Rēvo Sunglasses with SPF 50 protection
Rēvo doesn’t just sell sunglasses: it offers real, measurable, everyday protection for one of our most precious...
Vision Trade: Two Identities, One Commitment to Excellence
Vision Trade brings to DaTE 2026 two independent eyewear brands, each with its own distinctive identity yet united by a...
Spektre: the Art of Elegance
For this season, Spektre places acetate at the heart of the collection, interpreting it through a more refined,...
EyeFly Broadens Its Smart Audio Eyewear Range With Three New Styles.
EyeFly is designed for people always in motion, combining premium eyewear with open-ear audio and hands-free...
URBAN SYNC: The new Blackfin FW26 campaign
With the FW26 campaign Urban Sync, Blackfin evolves its aesthetic journey, moving beyond decorative luxury to embrace a...
Mad in Italy at DaTE: a preview of the A/W 26/27 collection and authentic Italian spirit
Mad in Italy will present a preview of its new Autumn/Winter 26/27 collection to the Italian market, entirely dedicated...
TBD Eyewear unveils two new styles for 2027
At DaTE 2026, TBD Eyewear offers an exclusive first look at two new styles from its 2027 collection, each expressing a...
ARU Eyewear. Ethics, Craftsmanship & Innovation: Constructing Style.
From September 12 to 14, 2026, ARU Eyewear brings its architectural vision to the Salone Margherita in Naples for the...
ZEISS CLEARMIND LENSES: a new generation for prescription lenses
The new ZEISS prescription lenses provide extremely sharp vision. For the first time, they have been conceived and...