Mad in Italy will present a preview of its new Autumn/Winter 26/27 collection to the Italian market, entirely dedicated to acetate.
The new season introduces fresh shapes, balanced volumes and refined colour combinations, further developing the brand’s creative language and its distinctive values: quality, lightness, comfort and a strong design identity.
Mad in Italy’s participation in DaTE also marks a new chapter in the brand’s communication, which continues to place Italian spirit at its core as both an attitude and a way of life. After bringing one of the most iconic symbols of Italian culture, the Fiat 500, to Riccione last year, the brand now continues this narrative with a new chapter focused on spontaneity, authenticity and rediscovering those typically Italian traits that each of us carries within.
