The historic Italian eyewear company continues its path of innovation. The goal is reaching perfection in every creation: collections that speak of care, balance, and passion, designed to embody the excellence of Italian design in every detail.
In the heart of Reggio Emilia, where since 1954 a truly Italian vision of eyewear has taken shape, Nannini reaffirms its ongoing growth and evolution.
True to a tradition that blends craftsmanship, research, and quality, the company approaches DaTE 2025 with a clear strategy: to invest in the future. Communication, digitalization, and the strengthening of the product range have become key pillars in building strong relationships with an increasingly connected customers seeking quality and reliability.
Nannini continues to invest in its production chain, managing every step – from design to manufacturing to customer support – with the same dedication and passion that have defined the brand for over seventy years.
The three brands of the group – Giorgio Nannini, Onirico, and Common Ground – are presenting new collections at DaTE 2025, characterized by meticulous attention to detail and materials.
A growing part of the company’s offering is represented by the HEXAGON Premium Limited Edition Capsule Collection. This year, Nannini is launching eight new Hexagon models, drawing inspiration from the timeless style codes of the Giorgio Nannini brand, to celebrate the passion of Italian craftsmanship. The partnership with Rodenstock Italia has also been renewed: the certified assembly of Rodenstock sun lenses enhances the refined design of the Hexagon frames.
Among the most significant new developments is the introduction of the first metal line within the Filum Capsule by Giorgio Nannini, a collection designed for those seeking lightness, simplicity, and comfort, without giving up elegant detailing. Eight new metal frames – four for women and four for men – combine clean lines, lightweight materials, and refined finishes, in perfect harmony with the sophisticated spirit of the Filum capsule.
“We believe that every new project must be rooted in our identity. Our goal is to highlight, model by model, the tangible value of what we do best. We want to offer products that truly speak about who we are,” says Davide Degl’Incerti Tocci, President and CEO of Nannini Italian Quality.
The new direction taken by Nannini is the result of a solid and forward-looking entrepreneurial vision: a journey that aims to enhance the company's Italian roots while unlocking its potential through contemporary tools and language.
