MILANO EYEWEAR DESIGN DAY by DaTE – Milano

MONDAY OCTOBER 17TH, 2022 – ADI Design Museum, MILANO

The MEDD by DaTE will expand upon the concepts that have made DaTE a unique occurrence in Italy, the only one that can guide the future of eyewear in the direction of collective growth, ensuring the industry’s exclusivity in the avant-garde. The MEDD will turn the spotlights on Milano, the quintessential design capital, and will be a tangible invitation to reflect on the ten key words that set DaTE apart and have been pivotal to its growth over the years: creativity, innovation, originality, research, energy, cross-fertilization, experimentation, audacity, vitality and flair.


HOW TO ACCESS: the registration form will soon be online

PROGRAMME (updating):
  • 11.00 Greetings and introduction: Giovanni Vitaloni, President of DaTE
  • 11.10 What is design, today: Luciano Galimberti, President of ADI
  • 11.30 The transformation of design and how design will be tomorrow : Paolo Pininfarina, President Pininfarina S.p.A. – tbc
  • 11.50 The eyewear design: Alain Miklitarian, lunetier
  • 12.10 New generations eyewear: Silvia Fresco, founder e designer In Sana
  • 12.20 How to narrate the avantgarde eyewear to different targets: opticians,
    ambassadors and final consumers. Domenico Concato, Puntoottico Humaneyes
  • 12.40 Q&A

The meeting will be moderated by Francesco Morace. Following, two awards: the most innovative eyewear seen at DaTE 2022, selected by a jury of design and lifestyle experts, and the most visionary optical center, voted upon by the DaTE 2022 exhibitors.
The day, until 5 pm, will also feature an exhibit ‒ in partnership with the Eyewear Museum of Pieve di Cadore ‒ that, with some iconic pieces, will illustrate the history of spectacles. The exhibition will run until Saturday October 22nd 2022.


HOW TO ACCESS: fill out the registration form below, indicating if you will participate in the meeting “Design and Eyewear Design”. The event is free and open to all upon registration.

Click here for the current anticovid procedures



Caricamento in corso attendere
SEE YOU AT DaTE MILANO
OCTOBER 17, 2022