Mad in Italy continues to pursue its vision: eyewear born from authentic Italian design—innovative yet accessible, capable of standing out on the international stage for its originality, functionality, and attention to detail.
In the new collection, acetate and titanium take center stage—two materials that, together, embody the dual spirit of Italian design: on one side, sober and elegant; on the other, bold and creative. Their balance gives life to a distinctive style, ranging from clean, essential lines to more daring and unexpected shapes.
The color palette alternates between strong tones and elegant shades, while the new titanium finishes—applied to the front, temples, and inner parts—create a refined three-dimensional effect.
On the technical side, Mad in Italy reaffirms its focus on comfort, with newly designed ergonomic temple tips on the titanium models, ensuring a flawless fit.
