About

In the beginning it was

In the beginning it was
the name

DaTE is a container of different worlds, personalities, identities and ways of conceiving an object with a particularly innovative design.

DaTE is a source of inspiration for those who visit us to breathe a different air, to draw on energy and ideas for their work.

DaTE is cordiality and sharing.

DaTE is the result of the constant, decade-long work of enthusiastic people who know the eyewear sector, who never say no to a challenge and who follow their dreams.

For quite a few years, friends operating in the sector asked us to organize an eyewear event in accordance with their specific project. The opportunity to do this came in 2013. But we wanted the right name, one that would be relevant vis-a-vis our work but was not so explicit as to include the word ‘eyewear’. That year we did some research on young movements in Asia and Toshiyuki Araoka, an optician friend in Tokyo, told us about a movement that was gaining in popularity in Japan: DA-TE, which in Japanese simply means “fashion eyewear, without prescription”. He wrote an article which we published in the following issue of LYF and that’s when we had the brainwave: we would call our event DaTE!

DaTE is a container of different worlds, personalities, identities and ways of conceiving an object with a particularly innovative design.

DaTE is a source of inspiration for those who visit us to breathe a different air, to draw on energy and ideas for their work.

DaTE is cordiality and sharing.

DaTE is the result of the constant, decade-long work of enthusiastic people who know the eyewear sector, who never say no to a challenge and who follow their dreams.

Eyewear Exhibition
Sept. 21-23, 2019
Stazione Leopolda
Florence, Italy