DATE - News

Revert: Italian Eyewear Excellence across Style and Luxury

Written by DaTe | July 28, 2026

Founded in the Italian eyewear district, Revert has been a global benchmark for over 30 years. The company interprets the market through two distinct souls, bringing Italian know-how to the world:

PolarĀ®: Founded in 1993, it is the proprietary brand expressing contemporary style. It is the largest independent eyewear brand and the undisputed world leader in magnetic clip-on glasses, combining design, quality, and competitive pricing. With the recent launch of Polar Memo smart glasses, the brand steps into the future of wearable technology.

Tonino Lamborghini: As the official licensee, Revert translates the boldness of an Italian luxury lifestyle icon into eyewear. The collections offer refined design, premium materials, and mechanical details for a highly demanding premium clientele.

Whether through smart accessibility or absolute luxury, Revert continues to innovate, offering a touch of Italy and visual excellence in every creation.