Bayria Eyewear comes to DaTE 2026 with a vision in which design, Italian craftsmanship and responsibility coexist within the same process. The trade show marks a new step in the brand’s international growth, as it looks to engage buyers, distributors and retailers abroad while remaining true to its roots.
Every frame is designed and made in Italy through a controlled supply chain. Local components, hand-finished details and advanced technologies protect artisanal expertise, support local employment and ensure quality, traceability and compliance with ethical standards.
Made in Italy, designed to speak to the world.
Bayria’s international outlook goes hand in hand with its dialogue with art, fashion and music. This approach inspired its collaboration with the first edition of Selvatico Festival, for which Bayria created a dedicated eyewear project for artists Francesca Michielin, Giorgio Poi and HENGE.