DATE - News

Formelli 1945 brings the "Sunday Somewhere" brand back to Italy.

Written by DaTe | September 7, 2026

The story of DATE is one of creativity and exclusivity; it is at DATE 2026 that Formelli 1945 will preview the "Sunday Somewhere" collection—marking its return to the Italian market—for Italian opticians.


"Sunday Somewhere" is a state of mind. On your own terms. At your own pace. "Sunday Somewhere" is an invitation. To step completely off the map. Off the radar. Out of the rankings. Inspired by the iconic aesthetic of the 70s, "Sunday Somewhere" eyewear is available in over 600 stores across 30 countries worldwide.


"We are truly delighted that our company—which celebrated its 80th anniversary in 2025—continues to be at the forefront of seeking out brands to bring to Italian opticians, offering fresh answers to our market's demand for novelty. With 'Sunday Somewhere,' we are bringing back to Italy a brand capable of evoking emotions through a design that blends seamlessly with fashion. We believe that presenting the collection at DATE is the best way to embark on this new journey," stated Saverio Vecchia, Sales Manager for the Bologna-based company.